"Ted Sarandos’ High-Stakes Gamble to Save Netflix" by Nick Summers
Published in Newsweek (and the Daily Beast), May 14, 2012
Eric
Wednesday, June 6, 2012
Longread #88 -- The Gamble to Save Netflix -- 6/6/12
Like YouTube, Netflix is taking on an ambitious project to add value to its business through original content. After a handful of high-profile failed attempts to change the company's business model, Netflix has bet big on its ability to create high-quality programming that will be available exclusively through its subscriptions. Today's longread profiles Ted Sarandos, the executive responsible for orchestrating this initiative that many believe will make or break the company.
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