As a columnist for the NYT's Media Desk, which was initially formed largely to cover the newspaper industry, David Carr has dedicated boatloads of column inches to the way that major media industries are changing. The TV industry has always been based on building shows with huge ratings that can deliver advertising to the largest possible audiences. That foundation is shifting, though, as viewers have more and more control over how they take in programming, often allowing them to avoid ads altogether by using DVR or by streaming video online. With viewers turning away from live TV watching, Carr argues that it is inevitable that advertising dollars will fall and fundamentally change the industry.
Stay tuned as I'll be posting TV-themed longreads each day this week...television rules the nation!
"A TV Schedule in the Hands of Whoever Holds the Remote" by David Carr
Published in the New York Times, May 13, 2012
http://www.nytimes.com/2012/05/14/business/media/audiences-now-rarely-drawn-to-live-television.html?_r=1&partner=rssnyt&emc=rss&pagewanted=all
Eric
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