As yesterday's longread mentioned, this is a dynamic time for the television industry. Innovative entertainment video content is driven by advertising dollars, but the traditional model of building programs with huge popular appeal as a vehicle for mass ad buys is undergoing a sea change. YouTube and online streaming is one of the key catalysts of this change. This longread provides an insightful look into YouTube's creation as well as its attempt to evolve into something more than a clearinghouse of mostly unsophisticated user uploads. For anyone interested in how the landscape of online video may change over the coming months and years, this is definitely an interesting read.
"Streaming Dreams" by John Seabrook
Published in the New Yorker, January 16, 2012
http://www.newyorker.com/reporting/2012/01/16/120116fa_fact_seabrook?currentPage=all
Eric
Appropriate that today's article, that of my birthday, was written by a gentlemen named Seabrook
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