This article looks at how the sport of bodybuilding exploded from Venice Beach, California and also led to the creation of the Gold's Gym franchise. While only a few people go to the lengths that these bodybuilders did (and still do), it's interesting to me the way that this story influenced the way that people think about exercise and going to the gym. It's also crazy to me that Arnold ended up being the Governor of California, but that's another story altogether.
"The Dawn of Bodybuilding" by Paul Solotaroff
Published in Men's Journal, Feb 2012
http://www.mensjournal.com/magazine/print-view/the-dawn-of-bodybuilding-20121118
Eric
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