At first blush, this article seems like a mostly-comedic profile of a man who has invented a special tool for killing zombies. In reality, though, it simply uses this man's story and his product to analyze the broader phenomenon of doomsday preppers. Perhaps the most important lesson? Even if the customers in your market are bizarre, it's still a market, and you can still make money by creating tools that fit their needs. The free market works, after all...
"The Man Who Sold the End of the World" by Chadwick Matlin
Published by BuzzFeed, December 2012
http://www.buzzfeed.com/chadwickmatlin/meet-the-entrepreneur-behind-the-apocalypses-must
Eric
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