Thursday, July 18, 2013

Longread #350 -- Unconventional Innovation -- 7/18/13

A lot has been written about the way that businesses in the U.S. have had to adapt in order to take on foreign competition, especially Chinese competition, in manufacturing. This article looks at the unconventional strategies for innovation that one company has taken to gain and maintain a competitive edge. While these sorts of adaptations won't be possible for many businesses, it does show that creative thinking and quality work can help some companies survive and thrive.

"The Road to Resilience: How Unscientific Innovation Saved Marlin Steel" by Charles Fishman
Published in Fast Company, June 17, 2013

Eric

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