Wednesday, July 3, 2013

Longread #344 -- Trader Joe's -- 7/3/13

More about the food business is in today's longread about Trader Joe's which is reshaping the landscape of grocery stores in the U.S. This article examines the Trader Joe's business model and how it has changed the shopping experience and how it continues to manage the challenges of scale.

"Inside the secret world of Trader Joe's" by Beth Kowitt
Published in Fortune, August 23, 2010

Eric

2 comments:

  1. Interesting about the choice option, i've often read about how too much choice and overwhelm and it appears they put this in practice. The reality is people don't need 40 choices and this practical application appears to have really helped them. It seems to me like they are trying to remind people of.....SIMPLER TIMES!!!!!

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  2. Marvelous comment, sir. May your 4th of July be happy and may it remind you of SIMPLER TIMES.

    Eric

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