Longread #131 -- Celebrity Philanthropists -- 8/8/12

Today's longread profiles someone who fits squarely into the service industry for the super-rich -- a man whose agency focuses on helping celebrities coordinate philanthropic efforts. While high-profile philanthropy can be incredibly powerful, it can also create numerous headaches for nonprofits and raises a host of difficult questions about a celebrity's "true" intentions. Something about the individual/agency profiled in this article rubbed me the wrong way, but on balance, I think it's good for celebrities and the rich to have help in making the most of their giving.

"When Celebrities Become Philanthropists" by John Colapinto
Published in the Guardian, July 28, 2012
http://www.guardian.co.uk/lifeandstyle/2012/jul/29/when-celebrities-become-philanthropists/print

Eric