I've had a lot of friends send me interesting takes on the Jonah Lehrer debacle, and I was planning to post another article about that today. But as I was getting that post ready, I decided that since it's Friday and all, it's time to go for something a little bit lighter instead. This article is from A.J. Jacobs, who has written a number of well-received books that usually focus on adopting some lifestyle for a year (such as his book The Year of Living Biblically). Even though this is a lighter piece, it still touches on many of the issues of academic integrity, the challenges of creativity, and the business and marketing side of publishing.
"How to Blurb and Blurb and Blurb" by A.J. Jacobs
Published in the New York Times, July 27, 2012
http://www.nytimes.com/2012/07/29/books/review/a-j-jacobs-on-his-blurbing-problem.html?_r=2&ref=review&pagewanted=all
Eric
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