My favorite science writer, Jonah Lehrer, recently released a book about creativity. As part of his book tour, he came through Seattle, and I saw him present on Monday night. It was one of the better Town Hall talks that I've seen in large part because Lehrer possesses the same qualities in his speaking as he does in his writing -- he picks interesting topics and discusses them in an engaging, concise, and often humorous way. One of the reasons I enjoy reading articles by writers like Lehrer is that they are willing to take on conventional wisdom. For example, this longread stems from his research on creativity and debunks the long-held assumption that brainstorming is the best way to generate ideas from a group.
"Groupthink" by Jonah Lehrer
Published in the New Yorker, January 30, 2012
http://www.newyorker.com/reporting/2012/01/30/120130fa_fact_lehrer?currentPage=all
Eric
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