Not all startups are about innovation. Instead, some focus on execution and simply copying what others do well. Especially with web-based businesses, this has proved extremely lucrative for a group of three German brothers who started by copying eBay and now own a huge stake in Groupon. Though their money-making abilities are unquestioned, their business ethics are definitely in question.
"How Three Germans Are Cloning the Web" by Caroline Winter
Published in Business Week, February 29, 2012
http://www.businessweek.com/printer/articles/10778-how-three-germans-are-cloning-the-web
Eric
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