The theme of this week's longreads is "Startup Stories" -- each longread will have something to do with startup businesses. The first installment gives the story of the founder of 5-Hour Energy, which has rapidly ascended to dominate its market with hundreds of millions of dollars in annual profits. I think 5-Hour Energy is such an interesting story because these types of products have gone from fringe usage to widespread acceptance in such a short time, and it's amazing that so much of that growth has been driven by one brand.
"The Mystery Monk Making Billions With 5-Hour Energy" by Clare O'Connor
Published in Forbes, February 8, 2012
http://www.forbes.com/sites/clareoconnor/2012/02/08/manoj-bhargava-the-mystery-monk-making-billions-with-5-hour-energy/print/
Check back all week for more startup stories!
Eric
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