I really enjoyed this longread both for its analysis of the business of Dr. Bronner's and also for providing detail on the quirky history that led to this product. It's a reminder that successful businesses can arise in unexpected ways and that a product's history can also profoundly affect its marketing and sales in the present.
"The Undiluted Genius of Dr. Bronner's" by Tom Foster
Published in Inc., April 3, 2012
Eric
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