I post a lot of longreads that look at the dirty deeds of corporate America, so today's longread is a nice change of pace. The Jiffy Mix company is one that appears to value the long view rather than focusing predominately on short-term profits. Taking this approach facilitates Jiffy being a more ethical and a more successful business.
"7 Reasons This Muffin Mix Can Save America" by Cory Suter
Published on PolicyMic, March 2013
Eric
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