Longread #4 -- Junk Food Carrots -- 1/6/12

This one is for all the baby carrot eaters out there. This article focuses on how the baby carrot was re-branded as a snack food and not simply as a "health" food in a new marketing blitz led by a former marketing exec from Coca-Cola.

While on a general level, we all know that how we classify and think about certain foods(including how that is shaped by messages from the media) affects our food choices, I think this article provides a fun take on how that applies to one specific and now very popular example.

"How Carrots Became The New Junk Food" by Douglas McGray

Published in Fast Company, March 22, 2011

http://www.fastcompany.com/magazine/154/the-new-junk-food.html

Special themed article coming up on Monday. Have a great weekend!

Eric